Welcome to the CRÈME Project
CRÈME stands for Communicating the Race Equality Message Effectively
and is a joint project/collaboration between three of the largest charities in the race equality sector –
Race On The Agenda (ROTA), The Black Training and Enterprise Group (BTEG) and the Runnymede Trust.
In the first year the project involved
offering communications support to the three main partner organisations being both proactive (writing press releases and sending them to journalists) and reactive (dealing with interviews requests that come in).
Lee also gave more ad-hoc comms support to smaller charity organisations who requested it including Black Thrive, ALLFIE, The Travellers Movement, the Slave Trade Memorial campaign and the Migrants Right Network.
It also gave support to the collective of Race Equality charities CORE – co-ordinating letters to MPs from all members.
It succeeded in getting media coverage for ROTA, BTEG and the Runnymede Trust on The BBC Asian Network, BBC Radio Derby, BBC Radio Sheffield, The Guardian, Eastern Eye, and The Voice. I also obtained media coverage on BBC local radio for Katrina Ffrench from Stop Watch and Kunle Olulode from Voice 4 Change around the issue of Stop and Search.
As well as the communications support given to the above-mentioned organisations, the other main part of the role is to provide training to smaller organisations. In the first year of the project three media training workshops were delivered which benefitted over 30 different organisations including Black Thrive, South Asian Health Action, the Young Brent Foundation and Black Learning Achievement and Mental Health.
Lee Pinkerton’s biography
After studying Sociology and Psychology at University Lee spent the next decade as a music journalist, first as a freelancer for magazines such as Mix Mag, Echoes, and Hip-Hop Connection and then as the Arts Editor for The Voice – at the time known as ‘Britain’s Best Black newspaper’.
In addition to this he also wrote a book The Many Faces of Michael Jackson published by Ozone books in 1997.
In 2013 Lee self-published his second book. Drawing on his own experiences and observations working in prisons and in psychiatric hospitals after leaving the media, as well as extensive academic research ‘The Problem With Black Men’ examined the causes of the social problems facing Black men in Britain and America today.
When returning to the media in 2013 Lee worked as the editor of the TV Collective, and Kush Film websites.
Lee worked as a Senior Press Officer in the Communications department of the University of East London from 2014 – 2019 before going onto lead the CREME Project in 2019.
